Binance Academy Illustrations
In the early days of building the Binance brand, we got word that an existing team would be launching a new in-house educational content platform called Binance Academy.
I was tasked with developing the editorial illustrations for this platform’s weekly articles around all sorts of crypto topics, from explaining common financial risks to more specific terminology such a Volume-Weighted Average Price.
I worked with the Academy team every week on developing visuals that were bright, minimal, and eye-catching, but also contained a visual metaphor linking to the article content.
While the platform has since moved on to a more robust illustration system, I am still quite found of this system of graphics that evolved over a year working with that team, one article at a time.
What I did: