Together Campaign - Dulwich College Shanghai Puxi
While at JWDK, I worked with Dulwich College, Shanghai Puxi campus to help their team further evolve its four values; Aim High, Work Hard, Be Kind and Respectful and Make a Difference. Stakeholder feedback gathered by the College uncovered the need to better reflect the unique culture emerging from its community.
By incorporating the word Together into each value, the College was able to amplify the importance of inclusivity as well as emphasise the strength of each value when exercised as a combined effort. This would also form the core of the launch campaign we designed to introduce these values to the Dulwich student, faculty, and parent communities.
I led the project from the initial concept phase all the way to producing four short animated videos for each value, a video package for their own in-house content creators, environmental graphics, as well as all the fun detailed bits that would be given to students & faculty.
What I did: