Addition Magazine
For the launch of the OnePlus 7T, our small but mighty brand team had the idea to deliver a coffee table worthy print magazine to our dedicated community of users.
Had any of us made a magazine before? Absolutely not.
And yet, three months later we had the first issue of Addition Magazine hot of the press. Along with Chris de Boer, I worked as Editor in Chief to conduct interviews, oversee design, manage content production, and even had the opportunity to shoot photography of the McClaren F1 team during the British Grand Prix for the debut issue.
Additionally, I was able to create the name for the magazine at the outset of the project. Create a name for a print mag that has that editorial flare but harkens back to the OnePlus brand...Addition.
What I did: