Britcham Shanghai Illustrations
While working at JWDK in Shanghai, I developed the illustration identity for one of the agency’s frequent corporate identity clients, Britcham Shanghai.
The marketing team at Britcham expressed the need to have a simple illustration system that felt at home alongside their existing brand identity, as well as illustrations that were functionality simple for a team of marketers to edit / re-color on their own.
Working with that initial brief, I employed a striking yet minimal style (much in the same way I did for Binance Academy) that worked well with their existing digital events funnel and social channels.
What I did: